Process a few examples
Taxonomy, Metadata Architecture & Data Mapping
Configure and maintain the DAM’s core architecture to ensure consistency and efficiency. This includes implementing the approved taxonomy structure, creating upload presets to standardize file preparation, and mapping EXIF/IPTC and XMP metadata standards for seamless ingestion. As required for web portals and platform integrations, I apply data-mapping rules (including JSON and Markdown) to keep systems cleanly connected while enforcing controlled vocabularies that eliminate metadata noise caused by uncalibrated AI auto-tagging.
System Configuration, Access Control & Rights Management
My governance strategy encompasses technical configuration, ensuring system security, and delivering tailored user experiences across front-end and back-end administration. I design and manage all role-based profiles and permissions, enforcing necessary security around Digital Rights Management (DRM) and licensing compliance in partnership with legal teams. This includes configuring tailored access views and custom download presets to streamline workflows for internal teams, external partners, and press portals.
DAM Roadmap, Vendor Management & Governance
Translating strategic vision into simple, measurable quarterly projects keeps our DAM focused on continuous improvement and clear wins. I manage full vendor relationships and contract lifecycles (including annual renewals, licensing, and feature requests) to ensure maximum platform value. This approach is validated by tracking key system metrics, user adoption, and workflow throughput to tie platform growth directly to organizational ROI.
Workflow Operations & Project Tooling
I design and configure operational intake workflows, automated approval chains, and executive dashboards in tools like Smartsheet and Workfront. I establish clear RACI frameworks across creative, marketing, and IT teams to manage task handoffs, project backlogs, and system requests, guaranteeing a smooth, integrated flow of assets from initial request through archiving.
Ingestion Pipelines, Field Workflows & System Health
Designed, configured, and maintained clear internal folder structures, file naming standards, and specialized ingestion pipelines for media captured in remote field environments and global expeditions. This foundational work ensures clean data at the point of ingestion, streamlines rights clearance and tagging, and maximizes long-term catalog health and searchability.
File and Folder Naming Examples by Madeleine Morack
File and Folder Naming Examples by Madeleine Morack
File and Folder Naming Examples by Madeleine Morack
File and Folder Naming Examples by Madeleine Morack
User Experience & Persona-Based Support
Persona-Based Training: Avoids one-size-fits-all instruction. I create and deliver customized, role-specific training programs (e.g., 'Uploader,' 'Content Consumer,' 'Power User') that focus on the exact functionality each team needs to succeed. Delivery methods include on-demand video tutorials, clear documentation, and live screen-sharing sessions to drive active platform adoption.